I think that it makes sense to move all the jambs on BORK into a separate branch.
I decided to give myself a bread maker with money donated by my parents for my birthday in order to delight my own with delicious and aromatic homemade bread. And after all, I went to buy specifically Panasonic, "having read" a lot of positive things about it on the Internet.
She spread it ... The seller just threw it up in the M-video, confidentially informing that she also had Panas at home for 3 years, and everything would be fine, but ... But the plastic lining turned yellow, the outdated buttons, they say (!) that the lid breaks, but it cannot be found, that an additional spatula is required for rye bread, that there is only one form and, most importantly, it has a "plastic-metal" drive! This struck me. But next to him, they say, what a handsome man in metal, with sensors, a beautiful display, two shapes, a German mark, etc. And most importantly, if something goes wrong, then you can easily change it, or return it within two weeks.
And I bought a BORK X500 (as I later found out, he's Gorenye 900AL, he's something else ...).
There was no bread. None at all. Neither on the main mode, nor on baking. But that's not all. Smell. This nasty smell when baking! Some kind of medical and technical. And the bread smells like that. And absolutely inedible. Only the dog was not averse. Neither the device nor the manual contains any information about the manufacturer. Only BORK and "Made in China". The lid heats up to an indecent temperature - after baking, do not open it by hand, only with an oven mitt. In general - ATAS.
Climbed into the network (only late), and there everything is crammed with warnings, such as "Caution - Bork". I read about the pseudo-German origin, and about all the ordeals and torments of people like me. Well, for example, the same Gorenye costs about 5 thousand, and its twin under the BORK brand - almost 9. The secret of success, as they write on the Internet, is high commissions to selling managers throughout the country (from 1000 rubles per unit sold), aggressive and well-thought-out advertising and stylization for luxury equipment.
He dragged me to the store, wrote about the smell, about the disgusting quality of the bread. I thought that they would immediately return the money, or replace it with Panas. Shchass! .. They said that they would bake and check. Shit some. Like, they will say that it doesn’t smell and that it’s delicious, but I’ll argue that it smells and you shouldn’t eat? I called the information service of the trading network, they say that they have a "check" up to 20 days. I got it.
I am a stubborn person, especially if I am offended. And I was specifically offended. Not only did they sell shitty quality goods, under the guise and at the price of an airplane, but then also the sales assistant (who sits on commission from BORK) shamelessly lied in the eyes (when the next day I tried to return this "bread maker"), that did not promise the possibility of a smooth replacement, or a return within 2 weeks. I will publish her name later. Necessarily, out of principle.
But okay, closer to the topic ... For several years, I myself have been working in the kitchen with an electric kettle (I bought it myself for the kitchen) and a toaster (presented) BORK. We worked for ourselves, worked, without complaints. And what are the complaints? To make a teapot really bad, for example, today can only be a moron: a boiler - it is a boiler. Now only the lazy does not let them out. It's the same with a toaster - a heating coil with a timer. Only they cost, of course, crazy, in comparison with analogues, money. Well, okay, "show-offs are more expensive", as they say - all the same, "premium class" equipment. However, not all so simple...
Having rummaged on the Web, I discovered the following: the ill-fated BORK X500 bread maker (aka BM500) has counterparts produced all over the world.BORK X500, aka DOMO B3975, aka Gorenje BL500, aka UNOLD 68415, aka BREVILLE BBM600. "Zhora, he's Gosha, he's Goga ...". Only there are all the doubles, in terms of rubles, in the range of 3500 - 4000. Maximum! And BORK - 9000 rubles. Great, isn't it? This, I'm sure, is not yet a complete list ...
Maybe it's just such an outstanding bread maker that all manufacturers "tear it out of hand"?
With a toaster, the same "parsley". Toaster BORK T700 (TM EBN 9910 BK), aka BREVILLE CT70, aka GASTROBACK 42404, etc.
It's the same with juicers.
It's the same with steamers.
It's the same with grills, stoves and everything. Absolutely. Do not be lazy, take a look on the Internet yourself.
What a premium class there!
Everything from one cauldron "hatches" and spreads all over the world. And everywhere it is ECONOMY-CLASS technology. In China, you can buy this "for 5 rubles per bucket." And only in Russia there were businessmen (the owners of the Electroflot company, now Technopark) who decided to present this as a kind of premium-class equipment, selling this household appliance 2-5 times more expensive than its real value. It is as if "Muscovites" suddenly began to be sold in England under the Jaguar brand, and at the price of the latter.
It's all about marketing and advertising.
There is such a company in Hong Kong "Housewares International Limited" (HWI), which "specializes in the marketing, development and production of household appliances for the home all over the world", as it is written on the only Russian site BORK (neither in Germany nor anywhere else is there BORK has no website). It is she who, for all sorts of international skiers, is engaged in the selection of cheap things in beautiful packaging, placing orders for production and creating supposedly elite brands. BORK type.
And then I just quote from this site (it's worth it): “BORK comes from the German word” abborken ”, which means“ to remove the bark, to remove the bark ”. This is precisely the idea of the BORK business - to implement interesting ideas in the field of household appliances, to test and select only the best and the highest quality of them (emphasis mine), "clearing" the market from copies of questionable quality. " Like this.
Translated from a bird's-eye view, this means that we do not develop anything, we do not produce anything, but we simply take ready-made solutions, mold our brand and sell it to you as something significant and serious. And most importantly - expensive. So to speak, "abborken" we you, sorry. "We take off the bark", rip off.
It is a pity that epiphany comes when it presses itself. Laziness is our ignorance. Well, look for information, read it, and then go shopping. Be careful friends.