It makes sense to read this (there is a lot of water, but you can catch the meaning):
The AEG brand of the AEG-Electrolux concern has existed for 125 years. The countdown has been going on since 1889, from an exhibition in Berlin, where small household appliances were presented by AEG. Among them were: an iron, a kettle, a lighter. And not a single washing machine. Until…
The company was founded by German engineer Emil Rathenau. In 1883, he acquired a license from the American entrepreneur Thomas Edison to manufacture an incandescent lamp. Berlin, the Deutschen Edison-Gesellschaft für angewandte Elektricität (DEG, German Edison Society for Applied Electricity) was established. The first power plant was built by DEG.
In the 80s of the nineteenth century, the company is undergoing a rebranding. Under the new name - Allgemeine Elektrizitäts-Gesellschaft (AEG), it is known today. Around the same time, Russian inventor Mikhail Osipovich Dolivo-Dobrovolsky was invited to the company, who, a few years later, became the CEO.
In 1889, the founder of the company, energetic Emil Rathenau, decided to use electricity in small forms, to replace manual labor in everyday life with electrical appliances. The first samples, including a washing machine, were demonstrated by the company at a city exhibition.
The first automatic washing machine with the AEG logo was released in the late 1950s of the nineteenth century. The novelty was coolly received by the market because of its considerable cost. In post-war Europe, few could afford such spending. However, there was still a small demand, which made it possible to develop this direction, making the production cheaper.
In the early 70s, the company presented to the consumer a line of energy-saving automatic machines. Given the rising prices for electricity and water, this approach has proven to be very relevant. As shown by the level of sales.
Since 1994, the AEG brand for household appliances belongs to the Swedish company Electrolux, called: the AEG-Electrolux concern.
In 2002, a generation of washing machines with a load of more than 6 kg was developed. There is a vacuum system "System Pro".
In 2003 Lavalogic navigation display was used on washing machines. Contains 4 memory modes, the “underwear” gentle wash program is on.
In snowy Russia, they learned about AEG washing machines in the mid-90s. Of course, there was no talk of any location of production on our territory. In shops one could find only German and Polish cars. Today, the Russian market offers AEG washing machines with dimensions of 85 * 60 * 49 cm (narrow), with a load of up to 6 kg of linen, with a maximum spin speed from 1000 to 1200 rpm and a price minimum of 14 thousand rubles.
Specialist's opinion on the company's products
Apparently, the influence of Electrolux affected the company's products - the insides are unified.
Of the merits, I would like to note the non-worn design of some models and the quiet operation. More expensive devices come with a dryer - a handy thing. But in the event of a breakdown of this handy thing, you will have to part with a significant amount.
They rarely come into my hands as a patient. If you have money to purchase this brand, I highly recommend it.
Washing machines ARDO
Any Italian knows - his city is the best in Italy, and Italy is the best country in the world. If you disagree, that's a big mistake! Senor Aristido Merloni had no doubts: the history of mankind began precisely with Fabriano, a town of 30 thousand. where he had the honor of being a senator. He was embarrassed by only one thing: past the office windows, young Fabrians with their families ran away to work, wherever they looked! Senor Senator, like a real Italian man, loved technology and decided to open his own business. To begin with, he chose a scale: the symbol of Themis, whose portrait hung over his chair. The Italians liked the scales of his small factory, the first profit appeared. By the seventies, oxygen cylinders “Merloni Co” became the first and best in Europe. This is the dynamics of this senator!
The first “Antonio Merloni” washing machine was introduced in the late sixties.This machine has absorbed all the innovations of the century, a special Italian design and began to slowly creep on its rubber wheels throughout the Apennines, and then to the neighbors of Italy: Greece, Austria, Turkey. When in the 80s ARDO washers acquired a special drum of the best stainless metal with a structure calcined using a special technology, the washing machines no longer crawled, but flew and floated. And just overseas in thousands. ARDO is a trademark of the Italian company “Antonio Merloni SpA”.
The current management has not forgotten the sunny town of Fabriano. Three assembly giants of washing machines are built here at once. Super is a front-loading ARDO assembly plant near Santa Maria. Top-load washers are collected in Maragona. Piaggio Dolmo specializes in tumble dryers. All products are licensed in the EU.
ARDO washing machines have been conveniently located in Russian markets and salons of household appliances since the end of 1997. These stylish, reliable cars loved it in Russia. In addition, their high-speed drums take into account the special composition of our tap water. Having received the RosTest certificate, ARDO has its own developed dealer service network in the country.
Specialist's opinion on the company's products
The strengths of these machines: stability in all operating modes, low noise level, claiming to be comfortable. Some models are made with a request for exquisite design. The price of ARDO is not scary, which was the reason for their widespread distribution.
Weaknesses are also present.
Insecure shock absorbers. Apparently, in pursuit of comfort, Italian engineers sacrificed the reliability of these units. Shock mountings break often, and sometimes very seriously. I have encountered these problems more than once, and it came to repair in a specialized workshop.
Electronics doesn't work well. It often fails. Considering the cost of replacing the unit, it is easier to buy a new machine.
The spring (tank suspension) also breaks down quite often. The repair is associated with serious costs and weekly expectations for the delivery of the unit from Italy. Which, however, can also break down safely in the near future.
Conclusion: why do you need it? Look for something more reliable.
Washing machines Mielle
Not every visitor to the museum in Darmstadt will guess that in front of him is a washing machine. After all, it is assembled from an ordinary wooden tub, rests on three legs, and has a side control lever with a hilarious drive. And in 1911, the great-grandmothers of today's burghers were delighted: despite the biting prices, they were inspired by the opportunity to get rid of the hard work of a laundress.
The parents of the unit: Reinhard Zinkann and Karl Mille from the small German town of Reda, provided it not only with an electric motor with a centrifuge, but also with paper with their own seal, where it was stated in pure German that they were responsible for the flawless operation of the barrel for 10 years. It was unheard of! For such a paper, some called them swindlers and even crazy. But the swindlers already had a good reputation on the separators, and it’s not easy to deceive a German peasant. These simple German guys decided to always be ahead of the curve:
- by the end of the 1920s, they had assembled a half-million washing machine;
- in the 30s, the first all-metal drum;
- in 1949 - the first compact model for the kitchen;
And in 1978. at the exhibition in Cologne, struck competitors right in the heart: their washing machine was running programs. As many as 16. The designers at Mielle have built a real processor for the first time.
In the 80s, Mielle stepped overseas, but not where everyone thought, but to Australia. Of course, the firm's managers had no intention of supplying washing machines to the natives of Tasmania. It was a careful exploration of the English-speaking market, which was a success: the US and Canada submitted to Mielle within two years.
- 2001 The invention of the honeycomb drum is a world-class discovery.
So to this day, the German brand is a trendsetter and know-how of the European market of household appliances.This is partly why Mielle is not the cheapest kitchen assistant. And partly because today the brand washing machines presented in our stores are assembled from Germany, with all the ensuing consequences. Speaking of leakage. It is Mielle washing machines that provide full technological protection against leaks, including hose joints. Testers are installed at the factories of the company, with a charged test program for each model for 20 years of work! And why not, even if the engines of our own production. In Russia, Mielle machines are of German, at least Spanish origin. Very rarely - the models of the Bulgarian factory under the strict control of Mielle. Almost always, the brand is equipped with the assembly logo - EU.
Expert opinion on brand products
It makes no sense to talk about shortcomings - a machine worth 40 thousand rubles, by definition, should be completely rid of them. Salt in something else. Does it make sense to give that kind of money for household appliances? Yes, she will honestly work for 10-15 years. Yes, she is admirable. But this money can buy at least three washing machines of quite good quality. In addition, if something happens to her, the repair will not be cheap. It is a fact.
My personal opinion: Mielle is a status technique. Agree, it is not solid to somehow put a machine worth 9 thousand in a bathroom worth 300 thousand. Well, for those for whom "image is nothing" I would advise you to pay attention to cheaper samples.
Bosch and Siemens washing machines
Bosch dates back to 1886. It was then that the son of a German peasant, Robert Bosch, organized his own workshop for the production of electrical goods. It is worth noting that he chose the right time: there is a technological breakthrough in the yard - people are eager to introduce the latest inventions into life. Bosch, being an electronics engineer by training, understood quite well how to do what the consumer needed. And most importantly, he understood what exactly this consumer needs. This was the reason for the rapid growth of the company.
Literally five years after its birth, the company moves from a seedy workshop to modern production facilities. Bosch recruits about fifty qualified specialists and orders equipment. The first product of the renewed company was a heavy refrigerator. It was on its case that the famous company logo first appeared. Of course, Robert was not going to produce only refrigerators. By 1946, Bosch had several patents for the production of fundamentally new technology. Such as a jigsaw and a hammer drill.
In the 50s, the 19th century, a wild demand for comfortable household appliances arose in Europe. Robert Bosch was at his best here too: gas stoves, dishwashers, vacuum cleaners and finally, washing machines began to be mass-produced and are constantly being improved. In the late 50s, the first top-loading washing machine with a set of programs appeared, and already five years later the market saw the prototype of the automatic machine.
The trend towards globalization of large corporations pushed Bosch to merge with Siemens. In 1967, the corresponding agreements were signed. It was in this form that the company invaded the Russian market and was accepted by the consumer with a bang. The demand for equipment under the Bosch and Siemens brands qualified as steadily growing, and at the beginning of the 2000s, the concern decided to localize production in Russia.
Today, Bosch washing machines presented on our market are manufactured in St. Petersburg. It is almost impossible to meet a "German" in stores. However, only SKD has been established in Russia, the enterprise has not reached high localization. Therefore, the samples collected "at home" and here are practically no different.
Expert opinion on brand products
Bosch-Siemens and quality are synonymous. It was so, it is so, and it is likely to be so in the future. The Germans don't even try to dump at the expense of quality. Machine for 13 tons.as reliable and washes as well as a $ 25,000 machine. What is the difference? Cheap equipment can only wash. Dear, however, has in her arsenal a bunch of toys for the owner: notification of the beginning / end of washing by sms / signal, a multifunctional display and other bells and whistles "do not affect the speed." In general, the quality is very stable and does not depend on the model, which is very rare for washing machines.
Separately, I can note such characteristics as the reliability of the main units. For example, I have changed drum bearings at Bosch only a few times in my entire career. Electronics are much less likely to suffer from "glitches" than similar units from competitors.
I'll add a fly in the ointment:
Firstly, this is the sky-high price of non-standard parts. If you manage to break the flap or drain filter plug, for example, then get ready to wait for the part for a very long time - they are being brought directly from Germany. Will cost accordingly.
Secondly, these are brushes. They are also carbon-graphite and do not last long. Fortunately, you won't go broke on replacing them.
As a result, I will say that I myself am a fan of the brand. I like it: it wins over with its honest attitude to the consumer. Therefore, buy safely without looking at the assembly plant. Bosch completes its cars only with spare parts made in Germany. Localization at assembly plants is minimal. This is probably the reason for the success
Washing machines Atlant. Slavic roots
It all started unpredictably in the Soviet way. In the early 50s, the people of the war-torn country had no time for everyday comfort, they needed to restore the camp, rebuild heavy industry. This was the general line of the party. And although the overwhelming majority of the population had nothing against it, it is impossible to do without household appliances at all. It was understood at the top, therefore, instead of a plant for the production of gas equipment, they decided to build a factory near Minsk, which was supposed to provide the Soviet consumer with more than 50 thousand refrigerators a year. Of course, there was no talk of washing machines, especially automatic ones.
Production started in 1962. And until 1987, the company produced refrigeration units for household and industrial use. And, it should be noted, there were quite modern and reliable devices.
The idyll ended with the collapse of the USSR. Imported equipment poured into the market, displacing Minsk residents from a huge market segment. However, "Atlant" was able to adapt to the new conditions. In 1992, the enterprise was transformed into a joint stock company, it became a completely Belarusian enterprise. On the basis of the enterprise, assembly lines were deployed for new product names, including washing machines, under the brand of the same name.
The company did not reinvent the wheel and abandoned completely self-sufficient production. The Belarusians almost completely complete their washing machines with foreign-made modules. The enterprise is oriented towards the sales markets of Russia and some CIS countries. Atlant managed to occupy a niche in the market of inexpensive compact washing machines. And the company is not going to leave her.
Specialist's opinion on the company's products
I thought for a long time what can be said about the merits of these machines and ... except for a small cost, nothing came to mind. We can say about the compactness, but the same dimensions are quite popular with most of the leading manufacturers. Let my brothers-Slavs forgive me, but they can't do washing machines. The refrigerators were much better.
One can talk about the shortcomings of Minsk products for a long time and with inspiration, but this is a thankless task. I want to say only one thing: when you get into the bowels of the "Atlant" there is a persistent feeling that the machine is made "on the knee." The quality of the components is below average. The notorious glued drum, coupled with bearings of not very good quality, is an explosive mixture. The electronics were produced in an unknown place, or rather, it is unknown in which of the semi-handicraft factories in China. She behaves accordingly. It doesn't smell like a solid factory.
In general, having saved on the price of the car, you will go over the financial limit on repairs.The verdict is unambiguous: if you are not a terry Belarusian patriot, pass by Atlant.
Washing machines Zanussi and Electrolux
The first product of the company was released in 1916 in Italy by Antonio Zanussi, who was the eldest son in the family of the blacksmith Zanussi. Their first product was a door stove for the kitchen. Seventeen years later, the company created the REX trademark, which, to this day, is very popular in Italy. The company's products are assembled at the factory in Pordenone. In 1946, the company expanded significantly, increased production volumes, and became a large industrial concern. The company's success is largely due to the successful work of Antonio's son, Lino Zanussi, who succeeded his father in his post.
The company employs talented engineers who are developing new types of washing machines and other household equipment. In the early 60s, the company launched the production of automatic washing machines under the Zanussi brand. Moreover, this technique did not suffer from "childhood" illnesses and was highly reliable. They say quite working copies of that issue can be found today. The washing machines were created by the engineers of the company's Design Center.
In 1984, Zanussi undergoes a merger with the Elektrolux corporation. The company's management took this step because of serious financial problems. Be that as it may, the cooperation was good for the corporation.
In addition to washing machines, the company produces gas and electric stoves for the kitchen, refrigerators, dishwashers, air conditioners. The company began to produce the first refrigerators in the mid-fifties at a factory in the city of Porchia, which is located in Italy. Today modern washing machines are assembled here. Eight years ago, the company's designers released a new series of kitchen equipment called "Colored Kitchens". This series includes household appliances, where instead of the traditional white color there are bright, colorful colors. In such a kitchen, every hostess will feel like a queen, and it is a pleasure to eat in it.
In our country, the company's products appeared at the end of the nineties and have already managed to fall in love with many buyers. Today, the production of washing machines with a high level of localization is established both in Russia and in Ukraine.
Specialist's opinion on the company's products
I personally respect this brand. Not killed cars, serving for years faithfully. But Zanussi are different. Very different. Conventionally, products can be divided into two types: manufactured before 2011 and manufactured after. The early models are admirable - the resource is more than significant. The bounce rate is minimal. What they are doing now ... is, as a rule, an unthinkable symbiosis of Chinese components, European ideas and Russian-Ukrainian assembly. The quality is adequate. In spirit it is close to our "Lada" - you never know what you bought, a vehicle or a headache.
I will not talk about the disadvantages or advantages. Real Zanussi have their own; those that now sometimes sell have their own. I would advise you to find out the "pedigree" before buying. Better if the machine is made in Europe, you can try. However, not a fact ... as I said, this is a lottery.
Washing machines Ariston and Indesit
Ariston washing machines are appreciated all over the world. But how did this trademark come about? Who was its founder? And where in Russia are Ariston household appliances produced now?
The Ariston trademark appears in the post-war years, or rather in the 60s of the last century. The name of the brand itself is translated from Greek as "the best". Its creator was Aristide Merloni, a famous Italian engineer at the time. Back in the 30s, he opened an enterprise that produced scales, electric heaters and LPG cylinders. The company founded by him begins the production of household appliances. After the death of Merloni, the work is continued by his three sons, Antonio, Francesco and Vittorio, who divided the company into three parts. The first two sons opened their own business for the production of household appliances, and only Vittorio continued the work of his late father.This is how the Merloni brand begins its history
Elettrodomestici, which sells Ariston household appliances. The demand for the products of this brand was especially high in the 90s of the last century. In the late 2000s, Ariston merged with Hotpoint, and they jointly began to produce household appliances.
Today they are part of the well-known Indesit Company. Many types of equipment are produced under the Ariston trademark. In Russia, this brand is very much appreciated and loved, firstly, for its first-class quality and reliability, and secondly, for its availability. Ariston washing machines were made almost immediately from the founding of this brand. Today they hold leading positions in sales.
Washing machines of this brand have been assembled for several years in our country. So, at the plant of the company "IndesitRus", located in the Lipetsk region, Italian and Russian engineers develop household appliances using the latest technologies. Washing machines differ from the rest in the presence of many functions and capabilities, as well as quiet operation. Each housewife appreciates high quality, ease of use, many functions and options and, of course, reasonable prices.
Specialist's opinion on the company's products
When talking about Ariston products, Indesit should also be kept in mind. The machines are identical, and are produced at the same enterprise from the same components.
Of the advantages, I note the stability of the machines when spinning (do not jump), a convenient interface, and a reasonable price. The noise level is acceptable, but now you will not surprise anyone.
There are disadvantages, and they cannot be called insignificant. First of all, a cast drum. The bearing fails - repairs cost a pretty penny. "Raw" electronics. Why indistinct modules are put on such eminent cars remains a mystery behind seven seals.
Conclusion: an ordinary product, typical for the segment of the market for inexpensive household appliances. Can be purchased, but should not be used when washing in hard water.
Whirlpool washing machines
It cannot be said that the poor state of Michigan at the beginning of the last century was the capital of the industrial boom in the United States. Crowds desperate to find a job fled to the golden paradise - Eldorado. At this time, the smart and skilled boy Frederick Stanley Upton from Battle Creek became an orphan and went to his uncle's workshop as an assistant. Unlike the seekers of the golden calf in California, the boy relied on his head and hands, and he was right! The phenomenon of the great American dream descended into Upton's little workshop! His Whirlpool dates back to 1911. - days of exhausting struggle for the American market.
The workshop initially took up the washing machines. Americans are the parents of washing machines: it was in the United States that James King invented the machine with a manual rotating drum. The handle spun at the speed that the washerwoman's health developed. In 1904. The Hurley Company of Chicago patented a motorized unit. The first models produced by Whirlpool in 1911 (then “Upton Machine C.”) had a number of attachments - squeeze rolls, for example. By 1927, under one million cars were sold at a price of $ 155, and by 1934 the fleet had reached 1.35 million, at a price of $ 58. The exhausting, sometimes openly unscrupulous struggle for the American market led Upton to an unexpected idea - to expand the market at the expense of its neighbors: Canada, Brazil, Argentina. And again he guessed right - it would seem that poor countries have actively absorbed the goods. By the beginning of World War II, the company was already building factories in Brazil, improving and strengthening the brand.
Whirlpool decided to look into old Europe in the eighties. Guests have already become a trademark with a turnover of $ 18.7 billion. Appliances are sold all over the world every 2 seconds! The Moscow office expanded to Russia in 1995. Whirlpool President Mark Bitzer characterizes our market as a market of high demand for vertical machines (eternal housing issue)! Occupying an average price range on the Russian market, the manufacturer is known as a white assembly brand. As a rule, today we have Italian or Slovak assembly in our showrooms.
Expert opinion on brand products
As I already wrote in one of the articles about brands, Whirlpool, VEKO and ARDO are the closest relatives. Therefore, instead of describing the qualities, I will tell you a story that actually happened.
A couple of years ago, I went to a call. Patient - Whirlpool machine, diagnosed with acute control block schizophrenia. I take it off and take it to the electronics engineer for diagnostics.
A week later, the electronics engineer calls me and tells me how he dealt with my module. He himself fought over it for several days, but could not find out the reason (the electronics engineer is a genius in his field, without exaggeration). Contact the US Whirlpool office for support. Those ask for the brand number and model.
The answer was shocking - Whirlpool does not produce such a machine. After much bickering, it turned out that the company's subsidiary in Ukraine had decided to make a breakthrough in the production of household appliances. They did not strain too much and crammed into their creation, which was at hand. The choice of a brand also did not arise - the official representative of Whirlpool did, which means that the folk creation will go into the world under this label. This is how the pseudo Whirlpool turned out to be in one of the stores in Russia, where my client bought it.
In general, how the Americans dealt with the Ukrainians is unknown. The consumer turned out to be the last one. By the way, the client had to throw out the car - it was simply impossible to repair it - the original unit refused to work with the "Ukrainian". The most annoying thing is that the warranty for it ended a week before the breakdown.
So, think for yourself, is it worth it or not ...
Washing machines Veko
Getting to the Republic of Turkey, a tourist at every step encounters ram's horns! Sometimes a portrait of a good-natured grandfather in a suit with a non-Turkish surname, Koch, hangs nearby. At first, the horns amuse, then annoy, and, finally, they command respect - the Turks patiently explain that grandfather Koch is the embodiment of the Turkish dream - he is the founder and first owner of the Koç empire.
At the beginning of the last century, Turkey began to build. Fast and thorough! Young Vehbi Koç understood this even faster: in a year he enmeshed the whole of Ankara with a network of construction stores. Then fortune gave him success in the canned food market, then as a real oriental man, he was drawn into the auto business and again success: contracts with Fiat and Ford filled the Turkish roads with Koç trucks carrying Koç building materials for the new Koç factories. So Vehbi became the Turkish "Mr. Twister" the owner of factories, newspapers, steamers, uniting in 1955. empire under the brand name "Arcelic".
The emperor of the business dulled the household appliances in 1959. and immediately from washing machines. A couple of years later, his stores were filled with cheap but reliable washing machines. In those years, the sultan of Turkish business was still afraid of the tough European market and took a chance only in the late eighties. To the surprise and envy of competitors, the brand was a stunning success in the Old World. Today every fifth washing machine sold in Europe is Veko! In addition, another new model, carrying the ideas of know-how, received full techno and eco certificates from the EU. Arcelik A.S. under the Veko brand, by the 90s, in spite of the cautious western brands, he rushed to reactively explore the new market of the CIS and Eastern Europe.
Washing machines with horizontal loading, under the Veko brand, literally burst into our household appliances stores, making their way in the market, with an excellent price-quality ratio. In addition, Veko's management managed to gradually build a service distribution in the CIS. The first machines appeared with us in 1997, and sales in 2012. grew by 9.6%!
For a decade and a half, Russian housewives came to the conclusion: Veko is inferior to competitors only in price with a difference of $ 30- $ 40. In 2005, the Turks founded their own production in the CIS with a high level of localization. They are opening an assembly plant at the site in Kirzhach, the only plant in the Russian Federation that produces innovative machines in 35 and 40 cm.
Specialist's opinion on the company's products
For me, as a person who knows what a car has inside, the brands VEKO, ARDO and Wirlpool are no different. Moreover, it often happens like this: I come to repair the CENTURY, open the panel ... and there the "insides" from ARDO. Yes, I think it's not a secret. Selling the same product under different brands is not a new "invention".
I can't say for sure about the quality. The Turkish (more precisely, the Turkish-Chinese-Russian-Ukrainian) brainchild plans to attract the buyer at the cost and abundance of functions. But with reliability, not everything is smooth. I'm sure there are more or less reliable specimens, but, in general, I see VEKO often, I studied it perfectly and I can repair it with my eyes closed.
The owners are worried about this machine, just like its twin brother ARDO: breakdowns of shock absorber mounts, a tank suspension and a control unit soaring in the clouds. Repair is not cheap, and often of dubious expediency. The fruits of the globalization of production, what can you do?
Should I buy or not? Probably, as in the case of ARDO, I would advise you to look for a home washerwoman in the camp of competitors.
Washing machines Hansa
Old - new HANSA. Why old?
In the post-war years of widespread deficit, electric stoves "Wromet" came to the Soviet household stores. They were rare, so they instantly fell into a deficit. Gradually, high-tech products from People's Poland took over shop counters throughout Eastern Europe. The designers and management of the plant did not decide on washing machines soon - only when the market of East Germany, the USSR and Czechoslovakia was filled with electric and gas stoves "Amica Wronki S. A." from the city of Wronka. Since the 70s, the directorate of Polish factories has attracted to the development of neighbors from the West - German designers and technologists, which immediately brought an effect - household appliances began to be actively announced at Western exhibitions. Since the end of the last century, HANSA has been carefully trying to enter the automatic washing machine market. A subsidiary of the brand successfully trades in wholesale quantities of sanitary ware, and complex consumer electronics arouses concern among management, so early models are reliable, but conservative.
Old - new HANSA. Why new?
The HANSA brand of household appliances itself was created only in 1999 and was purchased by the German company Magotra Handelsgeselshaft. Subsidiaries in more than 60 countries around the world, but there are still two modern factories - in Wronki. There are not so many similar monsters of household appliances in Poland to this day. Their equipment with logos: Amica, Hansa, Gram and Premier has found a consumer in 54 countries in Europe and Asia Minor. In Russian salons, the HANSA logo with washing machines was pompously announced in 2000 as a discovery. The opening turned out to be successful. In 2008, HANSA was awarded with our "EFFIE Brand" award in the category "Household appliances" with the philosophy - Hansa EstheticUm. Only in 2011, in one of the central shopping centers in Moscow, the first brand salon in Russia, ShowRoom, was opened. At the same time, HANSA for Russia built a new philosophy of washing machine functions: 15 main programs, 3D-Wash system, Eco Save, ABS balancing, Bio-wash and foam control.
Expert opinion on Hansa washing machines
Honestly, I don't often come across these cars as "patients". A decent production culture is visible to the naked eye.
The main plus is that HANSA can wash quietly and with high quality. These machines have an original system of shock absorption and drum stabilization. So that you do not shove cars into the bowels, it will not jump on the bathroom or announce the roar of the surroundings.
The Aqua Spray system is another argument in favor of HANSA. With its help, the washing machine copes with any dirt.
To prevent the car from looking white and fluffy, I will add dark paint:
First, the control module is damp, which, however, is typical for all modern washing machines.
Secondly, HANSA has its own "proprietary" feature, with which it "pleases" the owner. If you do not pay attention to the characteristic signs of collapsing drum bearings for a long time, then you will be dealing with a damaged shaft.For some reason, the steel there is not of very good quality. Paying for inattention to the needs of the washing machine will be expensive - repairs are usually impractical.
Conclusion: not a bad machine. Doesn't bother the owner often. You might consider purchasing.
Washing machines GORENJE
Slovenia is also known for the Adriatic coast with emerald beaches, and magnificent views of green forests, but people have always been hard workers from the land, strong peasants who lacked agricultural technology in different directions. Demand generated supply. In March 1953. the craftsmen of the local workshop unanimously chose a smart guy named Ivan Atelshek as their boss.
The artisans sent Ivan to the capital, Belgrade, for help for the workshop, which is in full swing! Atelshek did not disappear in the capital forever. He is back. With money! The Yugoslav government boldly gave money for development. This is how one of the leading European brands was created - Gorenje, originally from the small village of Gorenje.
For years the workshop produced threshers, reapers, and the fruit press, which won awards at European exhibitions, became a special pride. By the 60s, already in the rank of a workshop, Ivan moved with people to the town of Velenje, where he took up the launch of a full-fledged plant and its products: electric and solid fuel stoves.
In the 60s, Gorenje conquered the young dynamic market of Yugoslavia, and even began to look towards Europe. A trial batch of products delivered to Germany showed all the shortcomings of the product, which led the plant's management to the need to modernize: in 1963 they hired the first designer. He became the author of the prestigious European center “Gorenje Design Studio”.
Cooperation with the Germans was also inspired: the plant took the risk of putting it on an automatic washing machine. She appeared before the Yugoslav housewives already in 1964 - exactly 50 years ago! The washing machine with the speed of a stainless steel drum of 800 and 1000 rpm was also liked by the Germans, who willingly purchased inexpensive and efficient equipment.
Gorenje is the owner of 150 patents, 34 medals for a special Italian style of appliances: Gruner Stecker prize, Red Dot Design Award, Icograda Excellence Design Award SuperBrands - Eurogrands of household appliances.
In Russia, the brand represents a line of washing machines for any choice, occupying, since the beginning of the 90s, a segment of the market for washing machines of the middle price category. In our market, Gorenje offers models exclusively with Slovenian registration. These machines are not produced in Russia and, most likely, will not be produced in the foreseeable future.
Expert opinion on brand products
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